A 10-day curriculum that walks a new hire from "what is Syntax+Motion?" to "shipping our first piece of customer-facing work in our voice." Built around Brunson's frameworks, applied to our offers and tools.
This is the path we want every new hire to walk in their first two weeks. Each day combines: (1) a chapter from the Brunson handbook, (2) reading our internal docs, (3) a small assignment that produces a real artifact. By Day 10 the new hire has shipped: a voice profile, a story bank, a swipe-driven email, an offer one-pager, an intake script, a draft launch email, an offer-page critique, and a candidate revenue play. They'll know our business better than most existing employees.
Each day is roughly 3 hours: 60–90 minutes consumption, 60–90 minutes assignment.
| Watch / Read | Day 1 chapter — The 7-Figure AI Shortcut + relevant clips of Brunson Day 1 video at 00:04, 00:20, 00:43, 01:16. ~75 min. |
|---|---|
| Internal reading | Syntax+Motion company overview deck. Our top 3 customer outcomes with dollar numbers. Our pricing page. |
| The big idea to internalize | "How does Syntax+Motion use AI to actually make money — not save time, not be more productive, make money?" Write the answer in 2 paragraphs. |
| Assignment | Build a voice file for a Syntax+Motion teammate. Pick someone. Pull 3 long-form pieces of their content. Run them through a Voice Style Sheet prompt. Save the output. |
| Submit | 2-paragraph "money lens" answer + the voice style sheet, both as PDFs. |
| Watch / Read | Day 1 frameworks — Story Inventory. Brunson Day 1 video 01:19–01:25. ~45 min. |
|---|---|
| Internal reading | Our customer ICP doc. Our top 5 case studies. Our LinkedIn presence. |
| The big idea | Stories are the unit of teaching. Extract them, tag them, retrieve them on demand. |
| Assignment | Extract a 30-story bank for the same teammate's content. For each story: title, 1-line summary, hook, false belief overcome, audience-fit guess. |
| Submit | Story bank as a CSV or Notion DB. |
| Watch / Read | Day 2 chapter — The Billion Dollar Breakthrough. Brunson Day 2 video 01:27–02:00 (the offer reveal). ~70 min. |
|---|---|
| Internal reading | Our current premium offer page (whatever's live in CF). Our pricing rationale doc. |
| The big idea | Information + Software + Coaching = stack. The price isn't the issue; perceived value is. |
| Assignment | Critique our current premium offer using the 13-step Day 2 reveal sequence. Where do we have permission frame? Where do we anchor? Where's the disappearing bonus? Where do we leak? |
| Submit | 13-line critique + 3 specific recommendations. |
| Watch / Read | Day 3 chapter — One-Person Marketing Machine. Brunson Day 3 video 00:20 (Agora story), 01:15–01:35 (Soap Opera + Seinfeld). ~75 min. |
|---|---|
| Internal reading | Our last 6 months of marketing emails. Click-through and reply data if available. |
| The big idea | Multiple front ends, one core offer. Different angles, different audiences, same back end. |
| Assignment | Write a 5-email Soap Opera Sequence for one of our offers, in our teammate's voice. Email 1 hook + open loop. Each email closes one and opens another. Email 5 closes with the offer. Use the voice file from Day 1. |
| Submit | 5 emails as plain text, ready to paste into ConvertKit / our ESP. |
| Watch / Read | Day 4 chapter — One-Person Software Machine. Brunson Day 4 video 00:45 (Overskill demo) + 01:05 (Lovable). ~70 min. |
|---|---|
| Internal reading | Our product spec docs. Our LMS architecture overview. Existing micro-tools list. |
| The big idea | Building one tiny thing changes how you see what's possible. The act precedes the skill. |
| Assignment | Build one micro-tool in Lovable. Pick a small need (a quiz, a tag generator, a name picker, anything). Time-box: 2 hours. Don't optimize. Ship. |
| Submit | The Lovable URL + 3 sentences on what surprised you. |
| Watch / Read | Day 5 chapter — The AI Side Hustle. Brunson Day 5 video 00:44–01:20. ~75 min. |
|---|---|
| Internal reading | Our top 5 partner / channel relationships. Our affiliate / referral economics. |
| The big idea | Each hustle is also an upsell ladder. Entry → upsell → upsell → recurring. |
| Assignment | Pick one of Russell's 5 hustles and write the Syntax+Motion version of it. Use Russell's 7-element template (pitch, tools, process, pricing, post template, real proof, key insight). Make it clear which of our products fulfills each step. |
| Submit | One-page side-hustle product brief. |
| Watch / Read | The Brunson Swipe File (full read). ~60 min. |
|---|---|
| Internal reading | Our brand voice doc. Our 3 strongest converting emails of the last quarter. |
| The big idea | Swipe files exist to feed AI proven winners. Without them, AI gives us poop brownies. |
| Assignment | Add 10 of our own swipe entries to the file. Pick our highest-converting subject lines, our best CTAs, our most-quoted lines from customer testimonials. Annotate each with "why it works" and a "S+M version" example. |
| Submit | 10 entries as an addition to the swipe file (HTML edit) or as a separate PDF. |
| Watch / Read | 5-Day Live Event Playbook (full read). ~70 min. |
|---|---|
| Internal reading | Last campaign post-mortem (whichever was most recent). Sit in on a planning meeting if one's happening. |
| The big idea | Launch architecture is more important than launch content. The funnel and emails carry more revenue than the live sessions. |
| Assignment | Sketch our next 5-day event. Pick a topic, define the 4 audience archetypes, draft the 5 day titles, write the registration page headline + one indoctrination email. Keep it under one page. |
| Submit | One-page event plan. |
| Watch / Read | Revenue Opportunity Map (full read). ~50 min. |
|---|---|
| Internal reading | Our quarterly revenue review (last 2 quarters). Our cohort economics, if available. |
| The big idea | Each Brunson framework maps to one or more concrete revenue plays for us. Knowing which plays to run when matters more than knowing the frameworks. |
| Assignment | Pick the highest-leverage revenue play from the map for our next 90 days. Defend the choice in 1 page: why it fits us, what it'd cost to ship, projected return, what could go wrong. |
| Submit | 1-page revenue defense memo. |
| Watch / Read | Re-read your Day 1 "money lens" answer. Note what you'd change. |
|---|---|
| Internal reading | — |
| The big idea | You're now better-prepared on Brunson's playbook than most of our team. Now you teach back. |
| Assignment | 30-min internal presentation: What's the one thing we should ship in the next 30 days based on what you've learned? Why? What's the rough plan? Bring slides or one-pager. Q&A from team. |
| Submit | The presentation itself, recorded. |
By Day 10, the new hire will have produced:
That's eleven concrete deliverables in two weeks. Most teams don't ship that much in a quarter. The byproduct: this person is now a builder, not a consumer.
Spend more time on Days 4 (email cadence), 7 (swipe file), 8 (live event playbook). Run 2 extra days writing actual ad creative + landing-page variants for our current offer.
Days 3 (offer stack), 6 (5 hustles), 9 (revenue map) get the deepest treatment. Add a Day 11 shadowing live calls. Day 12: rewrite our discovery script using Day 5's archetype framing.
Days 4 (Soap Opera Sequence as onboarding flows), 5 (build a tiny tool to streamline your workflow), 8 (live event playbook for cohort kickoffs). Add a Day 11 designing one cohort retention experiment.
Days 1 (Chief of Staff architecture), 5 (build something tiny — but extend to 2 days), 9 (revenue map — through a build lens). Their Day 10 ship is a real product spec, not a presentation.